The Apollo Bay Arts Inc is a not-for-profit group of volunteers with a passion for all kinds of art. As an Arts Council, it aims to enhance the quality of life for Apollo Bay and District residents through the promotion of activities in all art forms, assist local artists and bring artistic performances to Apollo Bay. Formed in 1985 the Arts Council took over the running of the show in 2010.

The current committee encourages local and regional artists to produce a diverse range of works to exhibit each year and aims to gradually improve the facilities available to display these works. The Show is well-known in the region as one that displays quality works of first-time exhibitors, emerging artists, through to well-known established artists.